CONTENT MARKETING AWARDS
2014 Content Marketing Awards: Best Association Publication
(Gold Medal – ATC Carnival magazine)
2014 Content Marketing Awards: Best Sports Publication
(Gold Medal – ATC Carnival magazine)
2013 Content Marketing Awards: Best Association Publication
(Bronze Medal – ATC Carnival magazine)
2013 Content Marketing Awards: Best Sports Publication
(Silver Medal – ATC Carnival magazine)
2013 Folio Awards: Best Association/Non-Profit Editorial
(ATC Carnival magazine)
BIANCA HORWITZ, PUBLISHER
Representing the 4th generation of publishers from the Horwitz family, Bianca Horwitz has over fifteen years’ experience in both the consumer and custom markets.
She is highly accomplished in shaping magazines to the needs and interests of target readers.
In her former role as Publisher at Pacific Magazines in Melbourne, she worked on a number of custom magazines across industries including finance, insurance, entertainment and sport. Among her clients were organisations such as ANZ, the Australian Institute of Management, Tennis Australia and the Victoria Racing Club for whom she produced numerous magazines, newsletters and official souvenir programs.
Bianca has experience in working with high-profile personalities in the fields of celebrity, fashion and sport. She has attended the Golden Globe Awards in Los Angeles, and coordinated fashion shoots, major events and interviews throughout her publishing career.
Bianca is also a Founder and Director of The Living Collective - an online media company publishing local content to community groups across Sydney.
PETER HORWITZ, CEO
Peter Horwitz began his career in stockbroking before taking over as CEO of Horwitz Publications in 1980. He led the company to unprecedented growth in the magazine and educational publishing industries. As founding publisher of ‘Inside Sport’ magazine, a particular highlight was it being awarded Magazine of the Year in 2000, and a Walkley Award for Sports Coverage across all media in 2004.
THE EARLY YEARS
The Horwitz story starts in Sydney in the 1920s. Utilising the then-new technology of the Gestetner printing machine, Israel and Ruth Horwitz began producing Sporting Weekly, a title that would endure for decades. Its unprecedented success allowed the husband and wife team to expand into trade journals, newspapers and magazines.
By the time World War II started, Horwitz was a small but highly profitable business employing ten people. The war years saw two new lines – westerns and comics – capture the imagination of Australians. After the war, when Israel and Ruth’s son, Stanley Horwitz, joined the company, two suburban newspapers were acquired, along with a small printery in Glebe.
But it was the introduction of the Carter Brown series of detective stories in 1949 that established Horwitz as a publishing house to be reckoned with. The racy mix of crime and romance so enamoured the public that, by 1958, Brown’s books had been translated into 14 languages and were being read in 23 countries.
PAPERBACKS AND RETAIL EXPANSION
The introduction of television in the mid-1950s was a great concern for many publishing houses. Horwitz met the challenge by moving out of comics and producing better quality paperbacks. By the late 1950s the company had bought the rights to such well-known authors as Ruth Park, D’Arcy Niland, Frank Clune, Lawson Glassop and Jon Cleary.
At this time, publishing at least 12 titles a month, Horwitz was Australia’s leading paperback publisher. In 1959 the company added to its publishing success by venturing into new territory and acquiring the Grahame Book Company – at that time a single store on the corner of Martin Place and Elizabeth Street in Sydney. Grahame’s went on to become one of Australia’s leading bookstore chains.
The early 1960s was a time of unprecedented expansion. Among other moves, Horwitz Grahame signed publishing agreements with Penguin and Four Square, opened a Hong Kong branch and acquired the Prentice-Hall distribution agency.
Later, the company established its own warehousing and wholesaling facilities, opened a London office, bought the Ure Smith publishing company (renowned for its Australian hardcover backlist) and started library and subscription services.
In 1963 Horwitz Grahame launched its successful education division by purchasing Owen Martin Pty Ltd. The division was broadened in 1980 with the acquisition of the Carrolls Publishing Company, which specialised in primary education materials.
Horwitz Martin Education, creator of the famous Bookshelf series, became one of the top five publishers of pre-school and primary school books in Australia.
In 2005, Oxford University Press (OUP) acquired the primary textbook and literacy lists of Horwitz Martin Education.
In the late 1970s and1980s, with the children of Stanley Horwitz, Peter and Susan, now also directors of the company, the company entered the field of magazines. Starting with the Australian edition of well-known US title, MAD, they diversified with the launch of many titles of the next 20 years. These included Golf Australia, Inside Sport, TV Soap, Australian Women’s Forum, Australian Camera, Professional Photography and Australian Hi-Fi among many others.
In 2000, Inside Sport was awarded Magazine of the Year, and in 2004 won the Walkley Award for Sports Coverage across all media.
In 2007, the consumer magazine division was sold to private equity group Wolseley Media (now Next Media), who continue to publish several former Horwitz titles today.
Suite 18, Level 1, 50 Yeo Street